Car companies are no longer just car companies these days. They all have lucrative tie-ins with other brands, helping mutual marketing increase brand awareness and income. For Bugatti, these tie-ins can be rather shameless. Last year, Bugatti revealed a razor blade supposedly inspired by the Chiron Pur Sport before following that up with a carbon fiber champagne bottle. Thereafter, we were presented with a $300,000 pool table made of carbon fiber, aluminum, and leather.

Now, Bugatti has partnered with UYN (Unleash Your Nature) for a new range of apparel and shoes. The new collection is called "UYN for Bugatti" and "consists of timeless garments that combine a dynamic style with superior freedom of movement, breathability, fit, and temperature regulation."

In the apparel, the distinctive Bugatti C-line that defines the Chiron has been added to the shoulder design while in the shoes, the C-line is used to highlight the breathable sections. As you'd expect, the blue, white, black, and red of the Bugatti brand have been integrated, paying homage to the brand's racing heritage.

Wiebke Stahl, Managing Director of Bugatti International, commented: "Every product that bears the famous Bugatti macaron is reflecting facets of our beautiful marque. The new "UYN for Bugatti" collection combines high-performance garments and cutting-edge design to meet the luxurious feel of comfort our customers expect. In the same way that our hyper sports cars seamlessly integrate technology, the products of our new collaboration with UYN achieve the same."

The apparel line features ten items of clothing, including a cotton t-shirt with Ergomotion technology "for a natural range of motion," with the sleeves made using a 3D knit Haloflex technique "that guarantees supreme elasticity and breathability." This technology is used in the polo shirts too, which are available with long or short sleeves. A wind jacket and a wind vest are also part of the collection, as are a rain jacket, a padded jacket and a padded vest. In terms of shoes, you get Speed and Pace options, the latter of which is a slip-on shoe, with both said to be highly breathable.

The collection can be exclusively previewed at the KaDeWe store in Berlin now, after which it will be offered at all UYN stores, including online.