Rebadging a Ford Mondeo with Jaguar styling was doomed to fail from the get-go.
Back when Ford owned Jaguar it made several attempts to revive the historic UK automaker. Perhaps the best thing Ford did was to get build quality and reliability in order, and the worst thing it did was the X-Type. In an attempt to build a BMW 3 Series fighter, Ford simply rebadged the Euro-only Mondeo with Jaguar styling. The car failed on so many levels and now Jag’s director of advanced design is admitting as much, especially in terms of styling. "The proportions were just plainly wrong," he says, and it was poorly executed in terms of driving dynamics as well.