Jaguar Aims for "Better Than the Best"

Rumor / 72 Comments

Now all they need is for BMW, Mercedes and Audi not to aim for the same exact thing.

In a recent conversation with Autocar, Jaguar Global Brand Director, Adrian Hallmark threw down the gauntlet. If the X760 fails it will probably be the end for the brand." Of course, Hallmark is referring to their 2015 all-aluminum sedan that will be "the most advanced, most efficient, most refined car in that segment. Not almost as good as, but better than the best in the world. It will look and drive like a Jaguar, be filled with the highest tehcnology that anyone has ever brought to that segment, and have the most efficient engines and the most refined feel in its class."

The market however is owned by the 3-Series, the C-Class, and the A4. Combined they are expected to make up 1.15 million of the 1.3 million segment sales in the upcoming year. If Jaguar can acquire just five percent of sales in the sedan segment in combination with estimated sales of the upcoming X761 SUV, and the Evoque XL, Jaguar could potentially face a healthy production of 200,000 units sold. That would allow the company to stay afloat long enough to take advantage of the compact premium market's predicted growth of 1.7 million units by 2020. The Jaguar X760 is set to be revealed at the Paris Motor Show next September.

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