Jaguar Could Become An All-Electric Brand

Industry News

Within the next decade, every car in Jaguar’s line-up could be fully electric under a new proposal.

Jaguar is making a big push for electrification. Last year, the automaker announced that every car it manufactures will either be a pure EV or a hybrid from 2020. Autocar has now learned that company bosses are considering turning Jaguar into an EV-only brand within the next decade.

The publication claims that a radical plan has been proposed to replace Jaguar’s conventional vehicle range with fully electric vehicles over the next five to seven years. As part of this plan, Jaguar will launch a new fully-electric XJ sedan within the next two years to rival the Porsche Taycan and Tesla Model S. Details are scarce for now, but Autocar claims the new XJ will be pitched as an ultra-luxurious zero-emissions alternative to the Mercedes S-Class and Bentley Flying Spur.

As the XE and XF reach the end of their lifecycles in 2023, Autocar speculates that they could be replaced with an all-electric crossover that’s slightly larger than the Audi e-tron. An all-new I-Pace would arrive in 2025 as the E-Pace and F-Pace models are phased out.

At this point, Jaguar’s line-up would mostly consist of EVs apart from the flagship J-Pace luxury crossover, which is likely to be phased out around 2027. There’s also no replacement for the F-Type in the works according to Autocar despite rumors of a next-generation model arriving with BMW power, so an electric Jaguar sports car is also a possibility.

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An extremely positive reception for the new electric I-Pace and Jaguar’s continued involvement in Formula E are also said to have influenced the proposal to turn Jaguar into an EV-only brand. But while Jaguar’s reinvention has reached “a fairly advanced stage,” the project hasn’t been given the green light yet.

Automakers switching to electric powertrains in the future is inevitable, but we could be living in a world where we won't be able to enjoy the sweet sound of Jaguar's sublime V6 and V8 engines sooner than expected if the plan is approved.

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