F-Type Convertible

Make
Jaguar
Segment
Compact

It's official: the all-new Jaguar F-Type is a hit. Not that anyone should be shocked in the least, but the first two-seat sports car from Jaguar in nearly four decades has sold out half of its first year production run, according to a new report from Automotive News Europe. Jaguar global brand director Adrian Hallmark confirmed the news that about 4,500-6,000 units have been sold so far. In fact, more than 2,000 F-Type orders were placed even before it officially went on sale. Jaguar claims its F-Type will account for nearly 15 to 20 percent of its annual production of about 60,000 units.

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That's quite a high number for a high-performance two-seat model but Jaguar expects that 90 percent of F-Type buyers are new to the brand. Not surprisingly, the F-Type is also bringing in younger customers in Jaguar's main markets of the US, the UK and Germany. China is also a direct target since "the average millionaire (there) is 38 years old and likes to show wealth," according to Jaguar's global operations manager Phil Popham. The bottom line is that the F-Type is so popular that if you were to order one today, consider yourself lucky to even have it by the end of this year.

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