Jaguar's new F-Type is so hot that if you were to go and order one today, you'll be lucky to have it in your garage by the end of this year.
It’s official: the all-new Jaguar F-Type is a hit. Not that anyone should be shocked in the least, but the first two-seat sports car from Jaguar in nearly four decades has sold out half of its first year production run, according to a new report from Automotive News Europe. Jaguar global brand director Adrian Hallmark confirmed the news that about 4,500-6,000 units have been sold so far. In fact, more than 2,000 F-Type orders were placed even before it officially went on sale. Jaguar claims its F-Type will account for nearly 15 to 20 percent of its annual production of about 60,000 units.
That’s quite a high number for a high-performance two-seat model but Jaguar expects that 90 percent of F-Type buyers are new to the brand. Not surprisingly, the F-Type is also bringing in younger customers in Jaguar’s main markets of the US, the UK and Germany. China is also a direct target since "the average millionaire (there) is 38 years old and likes to show wealth," according to Jaguar’s global operations manager Phil Popham. The bottom line is that the F-Type is so popular that if you were to order one today, consider yourself lucky to even have it by the end of this year.