Jaguar Gives Us A Clue About The Future Of The XJ And...An XK Revival?

Industry News / 26 Comments

There's only good news for one.

The Jaguar XJ has a long history, dating back to 1968. The most recent generation has been on the market since 2009 and has had two facelifts since. Despite its age, the XJ is still competitive against its German rivals, but Jaguar knows its flagship sedan will require an eventual redesign. And according to Autocar, that's the next thing on Jaguar's "To Do List." Speaking with Jaguar design chief Ian Callum, it's been confirmed that Jaguar is "looking at (a new XJ) now, and other things, too – other car lines, additional ones. (We'll) continue to grow."


However, Jaguar Land Rover (JLR) has no intention of having the same production volume as BMW or Audi. "Chasing volume relentlessly is a problem. We don't have aspirations for more than a million a year between us. You can lose prestige," stated Callum. So while a new XJ is in the early planning stages, the F-Pace will soon go on sale, and sales of existing models like the XE, XF, and F-Type doing extremely well, could there be a return of the XK? Nope. Callum has confirmed there are no plans for an XK revival.

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