The XE and XF have been slow sellers for the British automaker.
There was a time, and it wasn't very long ago, when the bulk of Jaguar's business was in selling luxury sedans. The odd coupe, convertible, and wagon, too – but mostly sedans. Those days are long behind it, though. And in response, the company is reportedly considering a rather drastic move.
According to Autocar, Jaguar is evaluating a plan to replace both the XE and XF with a single model – not unlike what Lexus has done with the new ES, which was moved slightly up-market and up a size in this iteration to relieve the GS. Only this model will be all-electric.
As radical as the idea may seem, it wouldn't be Jaguar's first EV after all. That place will forever be held by the I-Pace electric crossover, but will soon be joined by others. The British automaker is expected to replace the current XJ with an all-electric, full-size luxury sedan. And it's tipped to be working on a battery-powered successor for the F-Type sports car line. But this new purported model stands to be a bigger volume player for the Leaping Cat marque, and play a bigger part in helping the company meet government mandates to reduce its carbon emissions across its lineup.
The biggest impetus for the change, however, may be in the lackluster sales of both the compact and mid-size sedans. Out of the 122,626 vehicles that Jaguar Land Rover sold in the United States last year, the Jaguar brand accounted for just 30,483 – less than a third of Land Rovers sold. Of those, the XE accounted for just 4,704 units, and the XF another 2,308 – 7,012 combined, or less than 17.5 percent of the group's combined sales. By comparison, Jaguar sold 19,624 crossovers – the vast majority of which were E-Pace and F-Pace models, with the I-Pace just picking up steam, so to speak.