The British carmaker has extended its SiriusXM partnership to 2026.
Jaguar flatters to deceive, creating gorgeous cars while being plagued by issues that have cost the British brand a lot of sales. Although the automaker has promised more electric models, the company's new CEO is causing concern for dealers. But while we're interested in its future models, Jaguar has to enhance its reputation with the cars it's selling now. Fortunately, there's good news on that front, as Jaguar Land Rover announced this week that its entire US lineup will now provide SiriusXM satellite radio as a standard feature until at least 2026.
This applies to all 2021 models going forward. If the new partnership follows its course to completion, Jaguar Land Rover and SiriusXM will have collaborated for 22 years, since they first started working together back in 2004. The two have also announced that Jaguar Land Rover will soon start offering the SiriusXM with 360L platform, combining streaming content with satellite radio in a single entertainment package.
JLR North America's Director of Product Rob Filipovic says, "As we continue to work together with SiriusXM to further enhance our customer's in-vehicle experience, we're thrilled to be adding additional value to owners by making SiriusXM, and its countless listening options, standard on all '21 model year Jaguar and Land Rover vehicles."
As in the past, buyers of new 2021 models of Jaguar and Land Rover vehicles will get access to a three-month trial subscription to the SiriusXM All Access programming package. So if that soon-to-be-dead V8-powered F-Type R is a little too noisy for you, you'll have access to over 150 channels of programming. However, Jaguar still needs to work hard to convince customers that it can compete with the build quality being displayed by the German luxury automakers. Hopefully, this is the first step to consolidating Jaguar's positive attributes and phasing out its negative ones.