Jaguar Land Rover Finally Taking In-Car Tech Seriously

Technology / 2 Comments

The British carmaker will work with Nvidia to develop artificial intelligence-driven software.

Jaguar Land Rover has announced that it will be partnering with technology experts Nvidia for the development of its artificial intelligence software that will see action in its future autonomous cars. Some updates could also be implemented into the likes of the Jaguar I-Pace. The collaboration will consist of a multi-year strategic partnership in which both companies will work together to further the enhancements of self-driving technology.

From 2025, the Jaguar Land Rover group will implement the Nvidia Drive software platform for its active safety and driver-assist protocols as well as autonomous driving and parking capabilities. The tech company will also assist with regards to the development of crucial cabin features such as a driver and passenger monitoring system and visual displays that provide imagery of the car's environment.

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The Nvidia Drive Hyperion is a full-stack development that makes use of the Drive Orin centralized audio-visual computers which, when combined with the Drive IX software, aims to provide improved safety, security, and networking capabilities with 360-degree sensors. These computers will act as the mainframe of each car and will be integrated into JLR's operating system.

Using Nvidia's DGX systems, JLR will supply in-house developed data and solutions to be used for training simulations. The Nvidia Omniverse will act as a true-to-scale simulation that supports AI training modules and driving simulation software. Using the power of over-the-air updates, JLR states that with the power of Nvidia, it will be able to install crucial updates that it will continuously develop for the entirety of the car's life.

2019-2020 Jaguar I-Pace Front View Driving Jaguar 2019-2020 Jaguar I-Pace Rear View Driving Jaguar Jaguar
2019-2020 Jaguar I-Pace Front View Driving
2019-2020 Jaguar I-Pace Rear View Driving

Thierry Bollore, Jaguar Land Rover Chief Executive Officer, said, "Collaboration and knowledge-sharing with industry leader Nvidia is essential to realizing our Reimagine strategy, setting new benchmarks in quality, technology, and sustainability.

"Jaguar Land Rover will become the creator of the world's most desirable luxury vehicles and services for the most discerning customers. Our long-term strategic partnership with Nvidia will unlock a world of potential for our future vehicles as the business continues its transformation into a truly global, digital powerhouse."

Jensen Huang, Nvidia founder, and CEO said, "Next-generation cars will transform automotive into one of the largest and most advanced technology industries. Fleets of software-defined, programmable cars will offer new functionalities and services for the life of the vehicles. We are thrilled to partner with Jaguar Land Rover to reimagine the future of transportation and create the most advanced cars."

Land Rover Land Rover

Nvidia's relationship with the JLR group will not be exclusive as it has already announced collaborations with Volvo and other major manufacturers. Thanks to its advancements in AI development, it has become a key player in the level five autonomy sphere and even had a hand in developing Sony's Vision-S series cars.

JLR's venture with Nvidia is a logical move considering that it will be transitioning to a fully electric automotive manufacturer by 2025. With autonomy being the next major step in the motoring sphere, it makes sense to get ahead of the curve by joining forces with a company who has already made breakthroughs in artificial intelligence.

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2019-2020 Jaguar I-Pace Front View Driving 2019-2020 Jaguar I-Pace Rear View Driving

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