New division will concentrate on the brand’s high-performance, ultra luxury and limited-run cars.
Jaguar Land Rover has announced a Special Operations division has been established tasked with handling the company’s halo vehicles, bespoke models, and heritage cars. The new division will create one-off cars like the F-Type Project 7 and produce the recently announced E-type recreations. A new dedicated Technical Center close to the firm’s HQ in the West Midlands, UK, will be staffed by a team of 150 JLR specialists.
High-spec vehicles including “high performance derivatives, ultra luxury products and limited run collector editions” will be created at the state-of-the-art facility that will feature “a customer commissioning suite for bespoke services and premium vehicle personalization, Formula 1-inspired flexible workshops and a fully automated paint facility.” A new heritage vehicle workshop will also be created in Jaguar’s spiritual home of Coventry, which is where the six lightweight E-Type recreations will be built.