Jaguar Land Rover May Have Turned A Corner

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After posting a huge financial loss, Jaguar Land Rover set several sales records in 2019.

2019 was a critical year for Jaguar Land Rover. Factors such as falling sales, plant closures, and Brexit resulted in a significant financial loss for the company, not to mention the uncertainty that came along with it. How bad was it? Between April and June last year, Jaguar Land Rover reported a worrying loss of £395 million (around $506 million USD). Thankfully, the situation has improved since then.

Before we get into the latest details, let's rewind the clock. In Q3 2019, Jaguar Land Rover generated pre-tax profits of £156 million (around $200 million), representing a £246 million (around $315 million) improvement over the same period in the year. And the good news continues because Jaguar Land Rover has also achieved a new sales record in the United States.

Jaguar Land Rover
2017-2020 Jaguar F-PACE Front View Driving Jaguar
Side View Driving Land Rover

Sales figures released by the automaker show that Jaguar Land Rover's total December 2019 sales in the US market reached 13,801 units, down slightly from the same month in 2018. For the full calendar year, however, Jaguar Land Rover sold 125,787 units in the US, a three percent increase over the previous record of 122,626 units in 2018. This represents a new all-time US sales record for Jaguar Land Rover.

Jaguar ended the year selling 3,311 vehicles in December, which is slightly down compared to 3,462 vehicles sold the same time a year ago. The Jaguar F-Pace SUV continues to be the automaker's most popular model with 2,018 units sold, while the Jaguar I-Pace and E-Pace sold 176 and 624 units respectively. No sales figures were released for the Jaguar F-Type, but the recent 2021 model-year facelift should help give the flagship sports car a sales boost. The Jaguar E-Pace also enjoyed a record sales year with 4,782 units sold in 2019. For the full year, Jaguar sales in the U.S. were 31,051, up two percent from 30,483 in 2018.

History Of SRT In 11 Vehicles
History Of SRT In 11 Vehicles
The Ringbrothers Greatest Creations
The Ringbrothers Greatest Creations
2017-2020 Jaguar F-PACE Front View Jaguar
2017-2020 Jaguar F-PACE Rear View Driving Jaguar
Front View Driving Jaguar

Land Rover, on the other hand, sold 10,490 units last December, compared to 10,617 units in December 2018. That's down a little bit from the year prior, but nevertheless the Range Rover Sport and Discovery set new records for their best-ever December sales in the US market with 2,826 and 1,234 units sold, respectively. For the entirety of the 2019 calendar year, Land Rover posted a sales record with 94,736 units, up three percent from 92,143 units sold in 2018, which was also the previous record.

With product launches such as the all-new Land Rover Defender this spring, the British automaker seems to have a favorable wind at its sails.

2017-2020 Land Rover Discovery Front View Driving Land Rover
2017-2020 Land Rover Discovery Front View Land Rover
2018-2020 Land Rover Range Rover Sport Front View Driving Land Rover
2018-2020 Land Rover Range Rover Sport Burnout Land Rover

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