Jaguar Land Rover Spending Big Bucks To Please Customers


More of a good thing means a better thing.

When Americans think of the British, they think tea, Big Ben, enviable accents, and of course, Jaguars and Land Rovers. The latter association has been spelling out what seems to be some upcoming good times for the British auto industry because Jaguar Land Rover has just announced that it can't keep up with customer demand. Just a year after opening its $1 billion dollar Engine Manufacturing Center, the Bond villain car company has just announced it will be investing an additional $679 million in the center.

This is smart because in addition to trying to keep up with current demand there is also the F-Pace SUV and Evoque convertible to think about. The extra flood of cash will double the size of the plant, add 700 new jobs, and crank out more of JLR’s fuel-efficient Ingenium engines. The plant will also assemble a new 2.0-liter turbocharged four-cylinder engine as well as a 3.0-liter supercharged V6, both of which meet higher emissions standards sans cheat software. If this means we get to hear the sweet sound of more rumbly F-Types on the road, then we’re all for the plan.

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