Chery

Jaguar-Land Rover Team Up with China’s Chery Automobile

Jaguars and Land Rovers to be built in China?

In today's automotive industry, the name of the game is partnerships. While this business tactic is nothing new to automakers, it's become more important than ever to combine various resources in order to save money, yet expand in today's global economy. That's exactly what Jaguar-Land Rover and China's Chery Automobile are now doing. It's just been announced that the two companies have finalized a joint venture agreement to manufacture and sell vehicles in China.

Chery will benefit by having direct access to new technologies. What Jaguar-Land Rover will get out of the deal will be further growth in the world's largest car market where luxury vehicles are a hot commodity (just ask our Chinese gangster friend). The deal is actually quite complex as it involves manufacturing Jaguars and Land Rovers along with some future joint-venture models and engines. At the same time, the agreement calls for setting up a research and development facility. All of this is set to take place in China.

The agreement is still not final because Chinese regulators must approve of it first. Still, this is yet another example of world-renowned luxury brands seeking not only to sell, but to set up production and research facilities in China. And we're sure they won't be the last. Photos displayed are of the 2012 Jaguar XKR Convertible, 2012 Jaguar XJ Sport Pack and 2012 Land Rover Range Rover Evoque 5-door.

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