We should see a lot more EV models from JLR.
The Jaguar I-Pace is a very important model for the British brand, one that could help it dethrone Tesla in the EV market. Jaguar Land Rover isn't ready stop there, however, as Automotive News Europe reports that the company will spend $18 billion over the next three years to build electrified versions of all of its cars. JLR was already set to spend over $5 billion on new models and technology, so this is a significant investment increase. The company aims to use this investment to overcome its dependence on diesel engines.
Consumers in Europe have become wary of diesels because of recent scandals, and JLR believes it isn't growing quickly enough because of its current dependence on diesel sales. Diesel models accounted for 90% of JLR's sales in Europe, which may explain the company's slow growth. The increased spending will help JLR build three versions of each of its models: a traditional combustion engine, a hybrid, and a fully electric variant. The goal is to be able to build all three versions of every model by 2025, though all-electric models will only be built if demand is high enough.
The I-Pace will eventually be joined by other electric models from Jaguar and Land Rover, but the company didn't say which models would be a priority. We think the flagship XJ and Range Rover models would benefit greatly from silent EV drivetrains. Which JLR models would you like to see become EVs?