Jaguar Land Rover has been rolling out mid-cycle updates for the Jaguar XF, Jaguar F-Pace, and Range Rover Velar, refreshing the exteriors and upgrading the cabin tech. For a more refined and relaxing driving experience, the automaker is also introducing a new noise cancelation technology to these models that removes unwanted road and tire noise. Jaguar claims the technology can lower unwanted noise peaks by 10dB and overall noise levels by 3-4dB, which is the equivalent of turning down the in-car sound system by four steps. Essentially, the technology is similar to noise-canceling headphones.

As well as making it easier to have conversations with passengers, Jaguar is confident the noise cancelation tech will help drivers stay alert on longer journeys as low-frequency noises can cause fatigue.

Developed by Silentium, Jaguar Land Rover's active noise cancelation tech uses sensors on each wheel that monitors vibrations from the road surface and calculates the opposite phase sound wave that reduces the cabin noise. As a result, Jaguar claims unexpected noises from potholes or rough surfaces are "isolated and removed". The cancelation sound is played through the Meridian sound system, and the system also uses seatbelt sensors to detect the number of occupants inside and where they're sat, adjusting the level and position of the sounds played in the cabin accordingly.

This should make Jaguar Land Rover's models some of the quietest cars in their class. Jaguar Land Rover has only announced support for the new F-Pace, XF, and Range Rover Velar, but it will likely carry over to more models in the future.

"We are committed to creating a haven for our customers and this new technology allows us to remove unwanted noises from the cabin. It makes the experience more tranquil, improving passenger wellbeing and helping to reduce cognitive load and thus reaction times. This research is all part of the journey to Destination Zero," said Iain Suffield, Jaguar Land Rover Refinement Advanced Technologies Specialist.

Jaguar Land Rover's Chief Medical Officer Dr Steve Iley added: "Active Road Noise Cancelation technology not only has the potential to improve road safety but also wellbeing and quality of life for our customers. In a post-coronavirus world, where a 'new normal' is emerging, we expect customer expectations of private transport to change. An extra focus will be placed on safe, clean mobility where personal space, wellbeing and hygiene carry a premium."