Jaguar's short film "Desire" has premiered at the Sundance London film festival, held in the capital's O2 center. Director Adam Smith, from the film's collaborator Ridley Scott Associates, has described the movie as "a real adventure; a story of betrayal, retribution, passion and greed." That's quite impressive for a 13-minute flick. "Homeland" star Damian Lewis is the main protagonist, acting the hero as he attempts to deliver a new F-Type in Chile's Altacama Desert, while actress Shannyn Sossamon tries to escape her gun-wielding gangster husband played by Spanish actor Jordi Molla.

Lana Del Rey penned the film's theme song, "Burning Desire", but of course the film's main object of desire is the flame-red Jaguar F-Type. Dim the lights, grab some popcorn, and enjoy.