Jaguar Promises Its Future Cars Will Look Wonderful

Design / 11 Comments

Do they look bad now?

Jaguar recently announced updates for its entire 2021 model lineup, and unlike a certain German luxury automaker, the UK marque has so far avoided any contentious, in-your-face overhauls of its corporate grille. Still, Gerry McGovern, the company's chief creative officer, believes there's room for improvement in the design department. Speaking with Automotive News, McGovern admitted that he wants Jaguar design head Julian Thomson and Land Rover design head Massimo Frascella to make the cars look even prettier than they do at the moment.


"I'm savoring the thought of helping my Jaguar colleagues to bring Jaguar back to the position it deserves. It's a unique brand with an incredible pedigree and a lot of potential," McGovern says. "If it could be developed in a way that freed it from some of the constraints it has had in the past, I think it could be wonderful again."

McGovern did not outline what those "constraints" were, but cars like the F-Type have us wondering how he could be any less than satisfied with the company's designs. Julian Thompson took over after legendary designer Ian Callum retired last year, and since design takes a while, all of the recently-revealed Jags are likely Callum's work. The 2021 Jaguar XF Sedan and 2021 Jaguar F-Pace SUV (including the hardcore SVR model) are seeing the most extensive updates, while other models like the E-Pace are also refreshed for 2021.

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Jaguar recently opened a new design studio in Gaydon with computer-powered workstations and clay model platforms with a total of 30 milling machines. With so many advanced tools at its disposal, Jaguar is more able to pen stunning designs like its Vision Gran Turismo SV Concept and its next-generation XJ - a car that we have yet to see not cloaked in camouflage, but which McGovern calls "stunning." Land Rover should benefit as well, as its new Range Rover model line prepares for launch next year.

"The current generation [Range Rover] moved the game on significantly and this next one will, too," McGovern says. It sounds like good things are incoming from JLR.

Straight-Ahead Angle Jaguar
Source Credits: Automotive News

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