Sir Ben Kingsley, Tom Hiddleston and Mark Strong are commercial bad-guys in F-Type R Coupe, XFR and XJR.
With a big investment in pre-air teasers, including several shorter clips and a dedicated landing page, Jaguar is going all out with its Super Bowl spots this year. The company hired British A-Listers Ben Kingsley, Tom Hiddleston and Mark Strong to play Jag-driving (or chauffeured) villains in this production, promoting the company’s performance R cars – the F-Type R Coupe, XFR and XJR. In the last installment, we get ready for the three villains' rendezvous, and first see Sir Ben and the new F-Type R Coupe.
We still don’t know where the plot is headed, but the car looks great and Kingsley’s ominous voice will keep our expectations high for the official air.