Commercials

Jaguar 'R' Designation Super Bowl Teasers Feature A-List Villains

Sir Ben Kingsley, Tom Hiddleston and Mark Strong are commercial bad-guys in F-Type R Coupe, XFR and XJR.

With a big investment in pre-air teasers, including severalshorter clips and a dedicated landing page, Jaguar is going all out with itsSuper Bowl spots this year. The company hired British A-Listers Ben Kingsley, Tom Hiddleston and Mark Strong toplay Jag-driving (or chauffeured) villains in this production, promoting the company’sperformance R cars – the F-Type R Coupe, XFR and XJR. In the last installment,we get ready for the three villains' rendezvous, and first see Sir Ben and the newF-Type R Coupe.

We still don’t know where the plot is headed, but thecar looks great and Kingsley’s ominous voice will keep our expectations high for theofficial air.

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