Luxury

Jaguar’s Doing Everything To Get You To Buy Its Cars

Do these changes make you want one of the British vehicles?

Jaguar’s been ona role recently with its vehicles, but the automaker is hoping to build its brandin the US. To attract more American drivers, the British automaker is lowering itsprices and backing vehicles with an extended free scheduled maintenanceplan. Apparently, Jaguar thinks that the brand’s high purchase price andmaintenance costs are what keep US drivers away from the luxury brand. Theautomaker might be on to something there. These moves are due to Jaguar’s US sales falling by 4.4 percent to 10,221 vehicles through August.

Jaguar plans to lower the prices of its vehicles by $1,500 to $3,000 or increase the amount of standard equipment. According to CEO of JaguarLand Rover North America Joe Eberhardt, the repricing will make “all modelssignificantly more affordable.” In addition to the price cuts, Jaguars that are2016 model year and later will come with a free EliteCare 5 year/60,000-mile scheduledmaintenance warranty. “The Jaguar brand is on the eve of amajor transformation that will see it dramatically increase its presence in theUnited States luxury marketplace with an expanded lineup, pricing focused onthe core of the luxury market and an all-new ownership package withbest-in-class coverage,” stated Eberhardt.

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