Look at the sales figures, and you'll see why.
Jaguar has had to make some drastic changes lately as part of its radical cost-cutting plan. We recently learned the XE and XF sedans could be replaced with a single model. And now Jaguar's flagship luxury sedan is facing the axe.
After being on sale for nine years, Autocar reports that the current XJ will end production in July. According to the publication, the final XJ will roll off the production line at Jaguar's plant in Solihull, UK, on July 5 after building more than 120,000 examples of the current-generation model since it launched in 2010.
The eighth-generation Jaguar XJ was first revealed back in July 2009, making it the oldest car in Jaguar's current lineup by a significant margin. A mid-life facelift was launched in 2015 with subtle styling changes and an upgraded media system. Last year, Jaguar unveiled the XJ50 special edition to celebrate the luxury sedan's 50th anniversary, which is powered by a 3.0-liter turbodiesel V6 producing 296 horsepower. This enables the XJ to sprint from 0-62 mph in 6.2 seconds.
While the XJ is one of Jaguar's most iconic models, it's also now the automaker's slowest-selling model so its demise doesn't come as a huge surprise. In the US, Jaguar sold just 1,579 XJs last year. For comparison, Jaguar sold 14,752 F-Pace SUVs and 4,704 found homes in the US during the same period. Even the F-Type sports car outsold the XJ last year, with 2,268 units sold in the US.
While the combustion powered XJ is being scrapped this year, it will reportedly be replaced with a new electric flagship sedan that will revive the nameplate. Jaguar hasn't officially announced this yet, but a spokesperson confirmed that Jaguar intends "to continue the XJ nameplate". Rumors suggest the all-electric Jaguar XJ will arrive later this year with four electric motors producing a combined 800 horsepower, which would make it a formidable rival to the Tesla Model S and Porsche Taycan.