The technology has many safety benefits, too.
As autonomous car technology continues to advance, automakers looking at ways to revolutionize in-car entertainment to keep passengers occupied while the car takes over driving. Audi, for example, recently showed off a virtual reality system that will turn your car into a rolling video game that reacts to the car's movement.
And now Jaguar Land Rover has announced it's developing an innovative, head-up display that will allow passengers to stream 3D movies from their seat. Head and eye-tracking technology would follow the user's position and allow them to watch 3D movies without needing individual screens or shutter glasses that we all hate wearing in the cinema.
The technology has practical safety benefits too, as Jaguar Land Rover says it could also be used to project safety alerts, such as lane departure, hazard detection, navigation directions, and reduce the effect of poor visibility in poor weather or light conditions. Augmented reality would add the perception of depth to the image by mapping the messages directly onto the road ahead.
According to Jaguar, studies conducted in Germany show using Stereoscopic 3D displays can improve reaction times the driver's judgment of depth.
In an autonomous driving future, Jaguar believes the infotainment technology will evolve to enable occupants to display their own personalized choice of media such as journey details, points of interest or movies, all optimized for their seating position.
"Development in virtual and augmented reality is moving really quickly. This consortium takes some of the best technology available and helps us to develop applications suited to the automotive sector," said Valerian Meijering, Human Machine Interface & Head-Up Display Researcher for Jaguar Land Rover. "Not only does it provide a much richer experience for customers, but it also forms part of our Destination Zero roadmap; helping us to move towards a safer, more intuitive and smarter future, for everybody."