Things are seriously heating up at Jaguar Land Rover right about now.
John Edwards is a man of the people. A true public servant who wants nothing more than to put a smile on the face of every man, woman, and child with a penchant for fast cars that have rip-roaring rumbles coming out of the exhaust and floods of power going to the rear wheels. The highly limited Jaguar XE SV Project 8 was the first evidence of his yearning to bond with gearheads, but he recently sat down with Auto Express to say that he wants to do a little more.
Our assumption was that the XE SV Project 8 was a warning shot to the Germans, claiming that Jaguar and the SVO division was gunning towards its sport divisions. And listening to Edwards' words, it sounds like we were right. Or almost right, but rather than focus on Mercedes' and BMW's sporting divisions as a whole, Jaguar is gunning for the very top. Namely, it wants the scalps of the AMG GT and upcoming M8 and it will get them by making a sports car of its own. “Deep down we want to make our own model,” said Edwards. “Just look at the success of the AMG GT.” Some fans may be scratching their heads, wondering what on Earth Edwards thinks the F-Type SVR is if not an AMG GT fighter.
It only takes a few minutes behind the wheel of an F-Type Jag to realize it’s more muscle car than sports machine like the AMG GT is, but it wouldn’t take much to change that. One way that Jaguar could get its sports car is by retrofitting the current F-Type SVR to be more unique and upscale. A bespoke exterior and interior would make it feel special while performance-focused component upgrades would bring it the rest of the way to being a true AMG GT competitor. Alternatively, Jaguar could just wait another few years until the F-Type is ready for replacement and then exchange it for a more worthy competitor, though that’s less likely.
For now, Edwards wants to get the Project cars right before focusing on other SVR models. So what can we expect out of SVO next? Of course, Jaguar isn’t going to tell us that, but Edwards did mention that the F-Pace and Land Rover Range Rover Velar had “great potential” in that realm. We’re certain the bean counters would agree with that, so don’t hold your breath for performance variants of each SUV for too much longer. Note: Jaguar C-X75 Bond Concept pictured.