Jaguar Will NOT Give Up On This Important Segment

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SUVs are not the only focus for Jaguar.

With SUVs dominating vehicle sales, it didn't make sense for Jaguar to continue only building sedans while letting its sister company Land Rover handle the SUVs. The move worked flawlessly as the first SUV, the F-Pace, is now the company's best-selling model. But where does this leave the company's sedans like the compact XE and the mid-size XF?

Jaguar has already confirmed an all-electric successor to its flagship XJ sedan, but do the XE and XF still have a place in the lineup? According to a recent interview with Autocar at the 2019 Frankfurt Motor Show, Jaguar is not ready to abandon sedans to focus on SUVs. In fact, the company is working to make its sedans even better.

Jaguar
Jaguar

Julian Thomson, Jaguar's new design boss who replaces Ian Callum, said the company will not "go full bore into SUVs," adding that "we will do cars in the future, too." SUVs have certainly been popular for Jaguar but the company says it does not want to abandon any segments. "Cars [non-SUVs] are an important market to us. We now have lots of competent SUVs in our showroom but we need to satisfy all customers with different powertrain and body choices," Thompson said.

Along with the all-electric XJ, the XE and XF will receive dramatically new replacements. "It's more challenging to do standout products in that market but Jags need to be different and new," said Thomson. "The world's not all turning SUV and we will need cars. I believe that."

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Jaguar
Jaguar

We won't see the XE and XF replacements for a few years but Thompson did confirm the XF is set to receive the same updates seen on the 2020 XE. As for the F-Type sports car, it is set to receive updates and continue on into future generations. "With sports cars, you've got to have them," said Thomson. "They're flag-waving for a premium brand and the dream still exists for people. Whether or not they'll go electric, the jury is still out."

Jaguar
Jaguar
Jaguar

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