Here's what we know.
Jaguar Land Rover continues to grow as a brand despite dealing with major budget cuts. It's a significant challenge, something that must keep newly appointed CEO Thierry Bollore up at night. Just a few weeks ago, we learned that the Jaguar XE sedan is being discontinued in the US and the future of the XF, although just refreshed for 2021, also remains uncertain. What is certain to remain are Jaguar's SUVs, including the popular F-Pace.
But what's exciting is the supposed imminent arrival of the next-generation Jaguar XJ, an all-electric Tesla Model S and Porsche Taycan fighter. We've seen spy shots of advanced prototypes out testing and a separate recent report indicated the new XJ will be revealed sometime this month. But now there's new information that contradicts those XJ reports.
According to The Sunday Times, Bollore is considering a plan to axe several upcoming all-new models, including the new XJ. Sources indicate Bollore will make a final decision by the end of the year. Basically, Bollore remains concerned about persistent losses at Jaguar while Land Rover continues to pick up the financial slack. It's simply not a good or sustainable business model.
Bollore's potential decision to end the XJ at the last minute would come at a significant cost; JLR and suppliers have already invested tens of millions to prepare for the vehicle. However, Bollore reportedly is concerned about the vehicle's sales prospects and he has to make a decision whether to take a hit now or later.
The next XJ isn't the only model that faces the ax. The CEO is also strongly considering canceling two other new vehicles that share the XJ's platform, another Jaguar SUV and a Range Rover. The Discovery Sport may also be living on borrowed time. Bollore supposedly wants to bring JLR further upmarket as a more direct Tesla rival, but he was surprised by JLR's overall slow pace towards electrification.
Instead of an all-electric XJ, Bollore might be more interested in an all-electric Range Rover, a vehicle that's not currently in development. Company representatives refused to comment on the report. In any case, we should know the status of the XJ EV in the very near future.