Oil burning Grand Cherokee's sales need to double to justify another diesel.
The Jeep Grand Cherokee diesel went on sale last year, delivering up to 30 mpg thanks to its 3.0-liter V6 oil burner. It’s won rave reviews, but it’s not selling quite as expected. Perhaps one reason is that it costs a $4,500 premium. Overall, Jeep says the diesel accounts for about 8 percent of Grand Cherokee US sales. Not bad, but not outstanding. Jeep chief Mike Manley says that he believes, over time, market acceptance of the diesel will increase.
But for now that sales number has pretty much plateaued, thus making the possibility of a Cherokee diesel unlikely. For those who recall, the new Cherokee is offered in Europe with a 2.8-liter inline-four diesel. In the US, the Cherokee can be had with a 2.4-inline four or a 3.2-liter V6, both gasoline engines. Not everyone is satisfied with these, and a diesel unit is in demand. In order for that to happen, however, Manley stated he’d like to see the Grand Cherokee diesel first double its sales numbers. 8 percent simply isn’t good enough. So here’s hoping more Grand Cherokee buyers will opt for that oil burner.