It included wolves. Wolves!
Jeep has, over the years, done countless off-road simulations for prospective buyers of its products. These have largely been somewhat informative, albeit a bit tame. But you have to give Jeep a bit of credit for this one, just for the level of dedication to the premise it required. An entire block of downtown Vancouver, British Columbia, was transformed into an off-road river trail, with water, snow, trees and even a pair of live wolves.
It seems like a lot of trouble to go to in order to show that a Jeep can drive over a few rocks, but it definitely makes for some superb footage.