Jeep now has even more incentive to look down on the Bronco.
The Rebelle Rally, an off-road motorsports event with female-only competitors, has just wrapped up this past weekend. It saw entrants from various brands taking part, from a Honda Ridgeline to Volkswagen's all-electric ID.4.
Last year, the Ford Bronco debuted with great success, and it was aiming for back-to-back wins. This would have been a great marketing boost for the Blue Oval after its recent war of words with Jeep, but unfortunately for Ford, Jeep absolutely cleaned up this year, with nobody else even coming close. A win would have been impressive enough, but Jeep slaughtered the rest of the field, taking its new Wrangler 4xe to first and second overall while also winning the Bone Stock and Electrified classes.
Overall, the Wrangler took the top three positions and other Jeep 4x4s took five of the top 10 spots. The winning team was number 129, called Team 4xEventure.
Nena Barlow and Teralin Petereit piloted their Jeep Wrangler Rubicon 4xe to the overall win along with the wins in the two abovementioned classes, while a mother and daughter team of Christine and Emily Benzie, also in a Wrangler Rubicon 4xe, steered Team Jeep Thrills to second place. Meanwhile, Team Asdzaa Skoden Rebelles saw Shandiina Peters and Racquel Black become the first all-Navajo team in six years of the event's running to compete in the Rebelle Rally.
These results mean that Jeep has won five of six overall Rebelle Rally wins, and the event's founder says that the automaker's affinity for off-roading is ever-present. "The Jeep brand continues to dominate for a reason," says Emily Miller. "Off the showroom floor, a Jeep 4x4 is an exceptionally capable vehicle to take on the Rebelle Rally.
The Wrangler 4xe definitely proved itself in an impressive way." The winning team's Nena Barlow says that "the course was more challenging than ever this year, but the Wrangler 4xe made it easy." Electrification has now proven its benefits in the crucible of motorsport, with Barlow saying that climbing dunes and rock crawling up mountains was done with "ease and efficiency."
It's a fantastic result for Jeep and should put an end to Ford's smack talk, at least for now.