It's always important to shop around when purchasing a new vehicle. Dealerships have long been known to offer slightly different prices on the same make and model. Why? It's just the way it works even when factory authorized incentives are factored in. These latest Jeep Gladiator discounts are no exception. Although the average price Gladiator customers paid was around $56,000, Jeep has since realized these high prices are not doable for everyone.

As such, there have been some price reductions over the past few months but Cars Direct has learned a few dealerships are slashing prices even further. It turns out 2020 Gladiators are now eligible for up to a 50 percent increase in savings which, in some instances, can be as much as $13,000 off MSRP. This all goes back to earlier this month when Jeep announced a new incentive called a VIN-Specific Inventory Bonus, but it has not been posted on the brand's official website.

However, this is a nationwide offer for those interested in buying or leasing a new Gladiator.

Not all Gladiators qualify, hence the "VIN-Specific" name, but this offer can be combined with a $2,000 rebate for $3,000 in savings. But some dealerships don't think that's enough to lure in buyers and they've decided to seriously increase the potential savings figures. If you recall, last January some Jeep dealers were offering up to $9,000 in savings, but now they've gone even higher.

For example, a California Jeep dealer is now offering $12,850 off MSRP, but again, it's important to remember these discounts not only vary by dealer but also by VIN. Many dealers right now simply have too many Gladiators in stock and the savings per truck likely depends on how long they've been sitting around. There are also some attractive lease offers available for those not interested in buying.

One example is in California again where a dealer is advertising a 2020 Gladiator S for $227 a month for 36 months with $3,995 due at signing. Is that good? Well, it is $30 less than a new Toyota Tacoma SR5 lease price also being promoted in the Sunshine State.

These current offers are set to expire on March 31 but given the expected economic slowdown due to the novel coronavirus pandemic, we expect to see offers like this, and perhaps better ones, remain on the table for the foreseeable future. But again, it's always important to shop around and compare dealership prices.