The color is named after Carol "Pinky" Tuscadero in Happy Days.
To celebrate the company's 80th anniversary, Jeep is bringing back some historic colors for the 2021 Wrangler and Gladiator. One of the standout new colors is Gecko (green). You'll need to act fast though because the eye-catching finish is only available for the Wrangler until the end of August. If you want to paint your Gladiator in Gecko green, you'll need to place an order before October.
Other new limited-edition finishes added to the 2021 Wrangler and Gladiator color palette include Nacho (orange) and Chief Blue, which was first shown on the Islander Special Edition. If these colors aren't bold enough for you, Stellantis' Chief Design Officer, Ralph Gilles has accidentally revealed a new Tuscadero Pink color option coming for the Wrangler.
"I am taking credit for the new Jeep Wrangler Tuscadero color code PHP... a sketch I did of a potential next gen Viper circa 1995 LOL," Gilles wrote on Instagram. The caption accompanied an image of a Jeep Wrangler Rubicon finished in bright pink. Realizing his mistake, the Chief Design Officer quickly deleted the image, replacing it with a new post showing the Viper sketch with the caption: "Something pinkish this way comes shhhhhh...." Unfortunately for Gilles, Mopar Insiders took a screenshot of the original post before it was deleted.
If you like the look of the new color, Jeep is already accepting orders for the Wrangler in Tuscadero Pink at dealer level, despite the color not showing up on Jeep's configurator.
The new pink color is available for every Wrangler trim apart from models with half doors, but it's not clear how long it will be available for or if it will be offered for the Gladiator. We expect it will only be available for a limited time, so if you've always wanted to own a pink Jeep Wrangler, now is your chance.
Happy Days fans will recognize the Tuscadero name as a reference to Carol "Pinky" Tuscadero, the girlfriend of Arthur "Fonzie" Fonzarelli who regularly wore pink outfits. This is the first time the pink color has been available for an FCA model since the limited edition Furious Fuchsia finish was added to the 2010 Dodge Challenger's color palette.