Still a rarity in the US, Jeep-only dealers are well poised to benefit from the brand's popularity.
At Jeep, business has been booming ever since the start of the utility vehicle craze, to such an extent that Wall Street analysts actually valued Jeep at roughly 120 percent of parent company FCA's market cap back in 2017. Considering that, and the uniquely enthusiast-focused position the Jeep brand enjoys within the FCA portfolio, it's little surprise that a number of Jeep-only dealerships have opened across the US.
Such dealerships are far from the norm, of course; Jeeps are still typically sold under the same roof as Dodge, Chrysler, and Ram vehicles, and dealers that exclusively sell Jeep are a rarity in the US market. But they're out there, and business is thriving.
Automotive News recently spoke to John Grant, co-owner of the dealership Jeep Only in Las Vegas, who said his dealership is moving about a hundred Jeeps each month - about double the number of Jeeps sold last year at his Chrysler-Dodge-Jeep-Ram dealership across the street. That success comes down to the dealership's ability to offer a more comprehensive, tailored experience to its enthusiast-heavy customer base, complete with for-sale tee shirts and displays that honor Jeep's long history.
"This Jeep lifestyle is different," Grant told Automotive News. "In the standalone store, these people are fun, they wear blue jeans, they wear T-shirts, they are definitely in the upper-income model. It is amazing what people will do and what they spend personalizing these vehicles."
Even still, there are just over a dozen Jeep-exclusive dealerships in the US, and fewer than four dozen FCA dealers with dedicated Jeep showrooms. But both those numbers could come up in the near future as FCA seeks to broaden Jeep's appeal, with a growing product lineup that will soon include the Wagoneer, Grand Wagoneer, and a plug-in-hybrid version of the iconic Jeep Wrangler: the Wrangler 4xe.
And if you're the sort of customer who obsesses over ground clearance, break-over and departure angles, and having the right crawl ratio to tackle the Rubicon Trail, it helps to interface with salespeople who can understand what you're talking about.