Jeep Features Unreleased Michael Jackson Tune in New Spot

Marketing never felt so good.

It turns out that the late King of Pop, Michael Jackson, hada few unreleased hits tucked away in his recording studio prior to his demise,and like all deceased icons – his death is a great opportunity to get them released and outto the public. Somehow, Jeep managed to get its hands on one of these songs – “LoveNever Felt So Good” – and has incorporated it in a new ad for the Wrangler,Cherokee, and other company models - offering the promise that “summer never feltso good”.

Although Jeep has been enjoying a great sales year, we knowthat all is fair in sales and marketing, and Jackson’s beneficiaries cancertainly use some extra income to fight over.

Latest News