Jeep Follows Porsche Into Pink Purgatory

Off-Road / 10 Comments

We like loud colors, but maybe this is too much?

It's a colorful time of year, when the grass is all brown, but the sports cars and off roaders are getting new colors for the new model year. Earlier this week we got a look at Porsche's new pink, called Rubystone Red (which is miles better than that drab rose gold it was putting on Taycans) and late last week we saw the Bronco in a gorgeous shade of green called Mallard.

On Thursday we got a new magenta-ish color called Tuscadero for the legendary Jeep Wrangler. It will only be available until November, says Jeep, and will be offered on Sport, Rubicon, 4xe and 392 models.


"With the Jeep brand celebrating its 80th anniversary, it's the perfect time to launch a confident and custom color on the most iconic Jeep vehicle - both of which are designed to break the mold and stand out on the road and trails," said Jim Morrison, Vice President, Jeep Brand North America. "What's unique about colors like Tuscadero is that they draw a huge enthusiast following because they're exciting, authentic and stand out, much like the Jeep community."

This is the first time this color will be offered from the factory, and it will only cost you $395. That's less than a tenth of the cost of a paint-to-sample Porsche color.

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As a reminder, you can get the current Wrangler with several engine choices. The tried-and-true 3.6-liter V6 makes 285 hp. An available turbocharged 2.0-liter with stop/start makes 270 hp. The 4xe delivers 375 hp from its engine/motor mix and finally, for the insane buyers, the 470-hp Wrangler Rubicon 392.

On the subject of colors, we're all for getting something interesting. But Jeep, and Porsche, for that matter, already have cool colors that won't blow your eyes out when seeing it in traffic. We like Hellayella, Gecko green and Snazzberry for instance on the Jeep. Even the off blue called Chief is pretty cool. Whatever you do, skip white, black, silver and navy blue. Let's keep it interesting out there folks, but not too interesting.

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