The attention to detail is phenomenal.
If you like the idea of an American sports SUV, you'll have to accept that the interior won't be quite as great as what you get from an equivalent German alternative. That's certainly the case with the Jeep Grand Cherokee SRT, a quick SUV that trades quality for price. The owner of this one is a big fan of the Jeep brand but was on the verge of upgrading due to the bland and cheap interior. However, the people at Vilner convinced him otherwise, and the end result is nothing short of spectacular. The Bulgarian company can do exteriors too, but making interiors look truly lavish is its specialty.
The European company has worked on various cars from Minis to Hummers, but it's the subtler, classier work like that on this Jeep that we really appreciate. The bland interior of the SRT in question still has that wow factor though, with the entire cabin retrimmed in stunning Nappa leather - from the seats and door cards to the center console and dashboard. The leather itself is perforated and quilted in a hexagonal shape with white contrast stitching while topstitching in red combines with bright red seatbelts for a racy look that balances luxury with sportiness. Carbon fiber seatbelt adjusters finish off the breathtaking look.
Interestingly, the owner of this SRT opted to leave the exterior completely stock. You won't find a set of oversized wheels, a garish body kit, or a raucous exhaust on this SUV, but we quite like this approach. On the outside, you have an unimposing, nondescript appearance that doesn't grab attention while the cabin, where you spend most of your time, is truly luxurious. Enhancing cars for one's personal enjoyment without flaunting such upgrades to all that pass by is a rare thing these days, and we're happy to see it. As for price, Vilner's website gives no hint as to cost, but rest assured that this transformation wasn't cheap.