CEO Mike Manley tells us there’s no maximum price ceiling for the brand.
Mike Manley was in buoyant mood at the Paris Motor Show last week, and with good reason. The Compass is ready for its LA launch next month, and the brand’s expansion plans are bang on track. After confirming that a baby Renegade is under serious consideration, in our interview with the Jeep CEO last week the discussion turned towards the upper end of the marque’s lineup. Greenlit last Christmas, according to Manley “the Grand Wagoneer concept is moving forward.”
At the time, speculation centered on the model entering the premium SUV space, taking on the likes of Range Rover and Porsche Cayenne Turbo. And that, according to Manley, is exactly what Jeep has in store for the reborn nameplate. The first challenge will be “to establish Grand Wagoneer in its own right.” Jeep has already proven it can compete in the $40,000-$50,000 market with the Grand Cherokee, but the most expensive model in Jeep’s lineup right now is the $65,000 Grand Cherokee SRT. So how far will the Wagoneer go beyond that? “If you look at the upper end of the segment in the US, the Grand Wagoneer done well can compete all the way through this segment.
Pushing the car up to $130,000 to $140,000 may be possible.” Using the same architecture as the next Grand Cherokee and likely to share components with the Maserati Levante, we suspect the Grand Wagoneer will be fighting with the BMW X5 and base Cayenne in the $60,000 range upon release before taking on the $85,000 Range Rover and eventually, at some point down the line, crossing swords with the Cayenne Turbo and other six-figure luxury SUVs. No launch date for the Grand Wagoneer has been set, but we'd hope to see it in concept form around this time next year.