Wrangler

Make
Jeep
Segment
SUV

There's no question the Jeep Wrangler and Jeep Gladiator are two of the coolest and most recognizable vehicles on sale today. They also happen to be Jeep's most popular and when demand is high, there's less need to discount them. But the coronavirus pandemic has changed everything as auto sales have plummetted in recent weeks. FCA has already introduced its "Drive Forward" sales initiative allowing customers to take advantage of 0 percent financing for 84 months and zero payments for 90 days on most new 2019 and 2020 vehicles.

And now, according to information unearthed by Cars Direct, Jeep is offering yet another attractive discount.

For the first time ever, Employee Pricing is being offered for everyone on 2020 model year Wranglers and Gladiators. What is Employee Pricing? The name is self-explanatory, but the deal works like this: 5 percent less than the dealer's invoice plus a $200 fee, resulting in around $3,500 in savings.

Before you ask, no other Jeep models are eligible for this, at least for now. There is a catch to this offer, however. It's only applicable when buying and not leasing. Also, it doesn't apply to the top trim levels, specifically the Wrangler Rubicon and Gladiator Mojave Edition. People should also be aware Jeep is now offering 0 percent APR for 36 months on all versions for each vehicle, but this can't be combined with Employee Pricing.

Now, the question is whether Employee Pricing is really the best deal right now? It's important to know that many Jeep dealers are also currently offering discounts upwards of $10,000 on some Wrangler trims. Even the Gladiator has seen discounts of nearly $9,000 in some parts of the US.

So, is this a good time to buy? That really depends on your preferred trim level, dealership, and whether you want to buy or lease. But still, these multiple offers from FCA right now have never happened before and that's important to bear in mind. The Employee Pricing deal is set to expire on April 30 while there's still no end date for the "Drive Forward" program.