Turns out Hawkeye loves Jeep, and loves to jam.
Using professional actors to help sell vehicles is nothing new. It’s been working amazingly well for Lincoln and Matthew McConaughey, for example. But now Jeep is jumping into this type of advertising by hiring none other than "Avengers” star Jeremy Renner, aka Hawkeye. It turns out Renner is not only an actor and Jeep fan, but also a singer-songwriter and musician. Jeep decided to capitalize on the guy’s talents.
Renner stars in a series of commercials (featured below) for Jeep’s annual "Summer of Jeep,” now entering its sixth year. This new television campaign also includes three all-new music tracks from Renner, titled "Main Attraction,” "Nomad,” and "Sign.” The TV commercials have already made their nationwide debut and the three songs are available on several streaming platforms.
"For consumers, owning a Jeep brand vehicle isn't about just one defining attribute. It's not just about the off-road capability of a Jeep Gladiator or the open-air freedom of a Wrangler or even the luxury of a Grand Cherokee, because all of those vehicles can be all of those things – the Jeep brand is the ultimate SUV brand, it defies labels. The same can be said about Jeremy Renner," said Olivier Francois, Chief Marketing Officer for FCA.
Jeep, along with Ram trucks, is FCA’s hottest division and sales are through the roof with the redesigned Jeep Wrangler selling just over 240,000 units last year, up from 190,522 the year prior.
The Wrangler is so popular, in fact, that Jeep made the strategic decision to relocate Cherokee production from Toledo, Ohio to Belvidere, Illinois in order to free up factory floor space. The all-new Gladiator, based on the Wrangler, is also built in Toledo. The hiring of Jeremy Renner and his band (who are really good, by the way) is yet another way to promote one of America’s most popular automotive brands. Although not all Jeep buyers are into off-roading, they all likely enjoy great music with an all-American rock ‘n’ roll flavor.