It turns out that Jeep has been identified in a recent survey as the brand that's most patriotic to Americans. Hell yeah.
We hope everyone is having a great Fourth of July Weekend. As you all begin to wind down from the celebrations before the work week begins, we thought this little tidbit of latest news would add to the holiday fun. According to a new survey conducted by New York-based branding research firm Brand Keys, Jeep tops the list of 197 famous brand names as the most patriotic brand. Yes, this list includes all major brand names - not just automotive ones.
A total of 4,500 consumers were asked to participate in the survey and those people ranked the off-road vehicle brand even higher than names like Coca-Cola, Hershey's, Levis, Harley-Davidson and Disney. Interestingly, only one other American automaker made the Top 25 List: Ford. Jeep finished with a score of 98 out of 100 on a scale that supposedly "represented consumers' emotional engagement expectations." It's closest two competitors, Coca-Cola and Hershey's, actually tied one another with a score of 97 percent, followed by Levi and Disney at 95 percent each. Ford had a score of 86 percent.
According to the research firm's president, consumers' view of a brand goes way beyond simply flag-waving ads. It's "more of a question of whether that value is seen to part of the brand's equity, whether it's truly acknowledged on a deeply emotional and engaging basis." Ever since the original Jeep made its debut in World War II, it's gone on to become a true piece of Americana. Today, Jeep sales are still going strong with no signs of slowing down.