Jeep has detailed its electrification plans for the future.
Yesterday, Jeep celebrated 4xe Day by revealing three battery electric vehicles. Along with the Jeep Avenger EV, a compact SUV bound for Europe next year with almost no hope of coming to America, Jeep also showed the first images of the Jeep Recon and a model codenamed Wagoneer S. Both of these will launch in the USA in 2024, but will cater to wildly different audiences. Although both are based on the Stellantis STLA Large architecture and reside in the midsize segment, the Wagoneer S will be a luxury SUV and an expansion of the Wagoneer lineup, while the Recon will act as an electric equivalent to the Wrangler off-road.
But Jeep also teased more EVs as part of its US lineup in coming years.
Speaking to the media ahead of 4xe Day, Jeep announced plans to introduce a total of four electric SUVs in Europe and North America by 2025. These will not be the same four vehicles, however.
We already know the Avenger will be Europe-only, and although they didn't explicitly state it, the inference from Jeep execs was that the product portfolio for each region would differ depending on their needs with some overlap on important models.
Jeep has a different electrification strategy for America than it does for Europe. In the US, it expects 50% of sales to be comprised of battery-electric models by 2030, compared to Europe, where the brand wants to be completely electric by the same deadline.
However, while in Europe, Jeep sells only plug-in hybrid vehicles - with the exception of the Wrangler in the UK - the American market will see combustion stick around for much longer. The brand's intention is to see every model in the lineup electrified in some fashion by 2025.
For some models - like the Recon - this will be pure electrification, but for others like Wrangler, the Wrangler 4xe PHEV will be enough. The Wrangler 4xe, for reference, is the best-selling plug-in hybrid vehicle in all of the USA and Canada.
"With the continuous expansion of the 4xe technology across our entire portfolio, we are redefining freedom and adventure in a way that only the Jeep brand can," said Jim Morrison, head of Jeep brand North America. "By the end of 2025, our full lineup will be electrified, including four all-electric vehicles competing in the heart of the marketplace."
"We are designing and developing the most capable and sustainable Jeep SUVs to date, on our path to becoming the leading zero-emission SUV brand in the world," said Christian Meunier, CEO of Jeep. "This is a forward-thinking strategy to help ensure millions of Jeep fans around the world continue to have a planet to explore, embrace and protect. Electrification is great for our brand, making it even more capable, exciting, sustainable and fun."
In addition to the Wrangler 4xe and Grand Cherokee 4xe - currently the only two PHEVs from the brand in America - brand executives teased a forthcoming 4xe variant of the Wagoneer/Grand Wagoneer full-size SUV. While the exact specifications and powertrain details were not disclosed, we were told to expect 500 miles of combined range between the ICE and hybrid part of the powertrain. This 4xe derivative is also planned for a MY2024 introduction.
Compass and Renegade 4xe variants already exist in other markets, so we can expect a US debut of those imminently. On the BEV front, we suspect the next two fully-electric models will be either replacements or equivalent models to the Cherokee and Grand Cherokee, as these are bulk sellers for the brand. Should they retain the names of their ICE counterparts, we suspect they will live alongside these models, not directly replacing them for the time being.