Cars and films go together beautifully. Movie tie-ins are an especially effective way for automakers to showcase their new products. Think of the Dodge Challenger and Charger cameos in the Fast & Furious franchise, or the Hyundai Ioniq 5 in Spider-Man: No Way Home. One of the biggest upcoming blockbusters of 2022 is Jurassic World: Dominion, and as any dinosaur fan with an eye for cars will tell you, Jeep off-roaders are a mainstay of each film from the series - aside from a brief fling with Mercedes. With the final installment of the new trilogy, Jeep is promoting its Wrangler 4xe and Grand Cherokee 4xe, both of which are hybrid vehicles. After all, people who aim to save dinosaurs can't be burning too much fossil fuel.

The sweet TV spot doesn't focus on the stars of the films, so you only see a brief clip from the film itself. Instead, it sees a Jurassic fan daydreaming about caring for a raptor, treating it like a puppy. At least, that's the case until he realizes that the dinosaur's mother won't like him being a surrogate and will eat him at the first opportunity.

Jeep says that its campaign will run worldwide, with US-specific marketing including a 30-second TV spot and various social media posts including the above clip, and an extended version of the aforementioned TV spot. Behind-the-scenes footage showing the making of the commercial will also be shared, and there will be "experiential events where members of the Jeep Wave community will be able to register to see the new film in select cities across the US."

"Almost 30 years ago, moviegoers saw Dr. Ian Malcom escape danger from dinosaurs in the original Jurassic Park film while riding in the back seat of a 1992 Jeep Wrangler," said Olivier Francois, global chief marketing officer, Stellantis. "We paid homage to that iconic scene in the Jeep brand's 2018 Big Game commercial, which then featured the new Jeep Wrangler, as the next extension of our relationship with Universal Pictures. Here we are now in 2022, and we continue to see the evolution of the Jeep brand around the world with electric plug-ins, including the Jeep Wrangler 4xe and Grand Cherokee 4xe, which are quite literally charged for any adventure, this time with a four-legged passenger of a different kind riding along in the front seat."

The new film arrives in theaters everywhere on June 10.