The fun starts in April.
Every spring, Jeep enthusiasts gather for one of the coolest off-roading events you'll find anywhere. The Easter Jeep Safari, held in Moab, Utah, is set to return on April 9-17. It's one of the largest off-road gatherings in the world and is hosted by Moab's Red Rock 4-Wheelers club. Of course, Jeep plays a major role as well, and like every year, it'll be bringing some totally rad new concepts.
Although we're still a couple of months away, Jeep has already begun teasing those concepts with two images. Jeep claims this year's 56th annual event will be "bigger, better, greener, faster ultra-capable, and undeniable Jeep. The new batch of concepts will come from Jeep and Jeep Performance Parts.
Unlike in past years, Jeep isn't teasing some crazy new Wrangler concept but rather the all-new Grand Cherokee and a Gladiator silhouette, the latter being made up of QR code bits and pieces. We already tried scanning the Gladiator image to see whether anything would happen. Nothing (for now).
We're not sure what message Jeep is trying to send us here but we're anxious to find out. The Jeep Performance Parts logo directly beneath the vehicle is the only clue, so expect plenty of new off-road accessories. As for the Grand Cherokee, we're willing to bet it's that of the new 4xe plug-in hybrid.
The blue hues in this sketch are pretty much a dead giveaway. Furthermore, the official press release states that the "4xe electrified Jeep SUV that will certainly conquer even the most tumultuous terrain along the backcountry trails of Moab and further highlight the Jeep brand's vision of accomplishing Zero Emission Freedom." We can't wait to see what this concept can do off-road.
Expect more teasers in the coming weeks and, before the event gets underway, a full reveal of those concepts; we've included photos of previous years' concepts for this article. So stay tuned because, as always, Jeep is promising another wild off-road experience come April.