For the first time ever, there's a loyalty discount on Gladiators.
The Jeep Gladiator has proven to be immensely popular in its first model year. Jeep had been promising a new pickup truck for years and the Gladiator has so far met all expectations and then some. The Wrangler-based pickup truck comes with a reasonable $35,000 base price, but good luck finding one at a dealership for that amount, especially given that Jeep has reportedly been quietly increasing Gladiator prices. Chances are $35k Gladiators don't exist, mainly because customers love options.
Something else Jeep customers have not found regarding the Gladiator is a loyalty discount. Those who have been loyal to the brand for years, and there are many, have probably been hoping to see that loyalty rewarded somehow. But Jeep didn't see any reason to offer one because Gladiator sales were high and mighty. Today, however, that's changed.
CarsDirect has learned that a bulletin sent to Jeep dealers this past Monday claims $1,000 loyalty coupons are being sent to certain Jeep owners to tempt them to buy a new Gladiator this month. It's simply another end of the year discount. But there is an unfortunate side to this: not all Gladiator trims are eligible for the discount, including the Rubicon. The Rubicon also happens to be the most expensive trim on offer. It's also one of the most popular, which makes sense given the average Gladiator transaction price has reached a whopping $56,000.
In general, most Jeep dealerships keep a Gladiator inventory with an average sticker price of around $40,000, which includes the Sport, Sport S, and Overland trims. The Rubicon begins at $43,545. With all options, a Gladiator Rubicon will cost you over $60,000. Fortunately, this loyalty discount is not ending anytime soon. The bulletin indicates it will be in effect until January 2, 2020. Current Jeep owners who have yet to receive their coupons in the mail still have plenty of time.