Jeep To Target Ford Bronco With New High Tide Edition?

Rumor / 6 Comments

This could be the perfect off-roader for a beach day.

With the Ford Bronco finally on sale, the 2021 Jeep Wrangler faces its stiffest competition yet. To keep its off-roader's nose in front of the pack, Jeep will continue its yearly updates and special edition models to keep customers away from Ford dealerships. Jeep recently introduced a new Xtreme Recon Package with 35-inch tires to rival the Bronco's Sasquatch package. According to a new trademark filing with the USPTO, Jeep may release another special edition for the Wrangler and possibly the Gladiator.

Filed on July 23, 2021, the registration for the name "High Tide" is "intended to cover the categories of land vehicles, namely, passenger automobiles." FCA submitted the application, so the name could appear on any Jeep, Dodge, Chrysler, or Fiat vehicle. Jeep seems like the most likely candidate, though. This description isn't much to go on, but the name sounds beach-related and perfect for a Wrangler or Gladiator.

2018-2021 Jeep Wrangler Front View Driving Jeep
2018-2021 Jeep Wrangler Side View Driving Jeep

This wouldn't be the first time Jeep has tapped a beach-related name for a special edition model. The company once built an Easter Jeep Safari concept called the Jeepster Beach, a Summer-themed model called the Islander Special Edition, and the Miami-inspired Three O Five Edition. Jeep could take inspiration from these previous models to build an iconic special edition built for summer fun. We envision the High Tide looking pretty cool with some fun color options, a graphics package, and some half-doors.


No specific details about the High Tide are available, but the name suggests the model could get large tires to keep the engine above water when driving on the beach. We'd like to see the High Tide include Jeep's new Xtreme Recon tires to help it drive over any sandy surface. Perhaps this model could even include a snorkel. We'll have to wait for Jeep to reveal any official information, as a trademark filing does not always indicate a new model is coming. Would a beach-themed Wrangler make you rethink getting a Ford Bronco, or does Jeep need something more substantial?

2018-2021 Jeep Wrangler Front View Driving Jeep

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2018-2021 Jeep Wrangler Front View Driving
2018-2021 Jeep Wrangler Side View Driving

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