This is useful bargaining information.
Now that the Jeep Gladiator is in dealerships and has received plenty of attention, it's important not to forget the iconic Wrangler. And now that automakers are starting to ship 2020 model year vehicles, dealerships must get rid of leftover stock. Needless to say, this means there are deals to be had, but not all of them are advertised. Some, such as this one from Jeep, has been kept a secret, but CarsDirect has uncovered its details.
A recent unadvertised bulletin sent to Jeep dealers authorizes a dealer cash incentive worth up to $1,000 on all new 2019 Wranglers powered by the optional 2.0-liter turbo four-cylinder engine. Effective until September 3, immediately after Labor Day Weekend, buyers even have the option to either purchase or lease the vehicle.
However, chances that Jeep dealers will openly offer this incentive to customers may not be so great. The reason being is that dealers have the option to pocket the savings as profit instead of passing it on to buyers because the incentive is not classified as a rebate. Now that you're armed with this information, it is definitely worth shopping around at multiple Jeep stores to compare prices. A $1,000 difference in price is a pretty big deal and we wouldn't be surprised to hear if some dealerships attempt to split the difference with customers. Profit is profit, after all.
Interestingly, the turbo-four Wrangler is already an extra $1,000 over its V6-powered counterpart. So basically, this incentive helps to offset that price increase.
It should be noted that the turbo four is only available with the eight-speed automatic, which tacks on another $2,000. The standard 3.6-liter Pentastar V6 has a total of 285 hp and 260 lb-ft of torque while the turbo is rated at 270 hp and 295 lb-ft. With very similar outputs, the latter, when powering the 2-door Wrangler with the automatic, has a fuel economy advantage of 4 mpg.
In any case, if you've been seriously considering buying or leasing a new turbo Wrangler now's probably the best time to act. Just don't forget to mention the $1,000 secret incentive.