Seriously!? You're asking why?
The Easter Jeep Safari off-road festival is held every spring in Moab, Utah but this year things are different. Very different. Jeep won't be attending. Why? Because of the coronavirus pandemic. But there's still some good news: the festival itself will still take place, just without Jeep's official presence. What makes it extra special when Jeep attends is because of the insanely cool off-road concepts it reveals every year. Autoblog, however, confirmed with Jeep that those planned concepts will still be shown although at a later and undetermined date. We'll keep everyone posted once we find out.
Last week, the city council of Moab voted down a measure to place restrictions on large gatherings because of you know why. At least for now, the festival is still happening but given the rapid spread of the COVID-19 virus, it's possible this could also change.
The Easter Jeep Safari, which takes place over nine days and ends on Easter Sunday, has become a mecca for off-road enthusiasts everywhere. Not only do they get the chance to drive their beloved 4x4s in some of the most rugged and beautiful terrain in North America, but they also get to check out Jeep's latest concepts based on its current production models.
Last year, it was the Jeep Gladiator which took the concept spotlight. A total of six Gladiator concepts were built specifically for the event, though none have made production. However, it was also a good opportunity for Jeep to speak directly with customers about another similar matter: Mopar accessories.
These Jeep concepts are typically equipped with many such accessories and attendees can check out in-person what's literally a live catalog. But again, not all of these accessories are immediately set for production but it provides Mopar with an excellent chance to test the waters.
What did Jeep have planned for this year now that the Gladiator is not so new anymore? Hopefully, those answers will come soon.