The new Jeep Wrangler 4xe will lead this weekend's Motor City Pride parade.
Last month, Ford created a one-off Ranger Raptor with a LGBTQ+ rainbow livery in response to a hateful comment on social media complaining that the truck's Performance Blue color was "very gay." With the annual Motor City Pride festival taking place this weekend, Stellantis is now showing its support for LGBTQ culture and representation with a unique rainbow livery Jeep Wrangler 4xe.
The custom plug-in hybrid SUV will serve as the grand marshal vehicle leading the Motor City Pride parade taking place at noon on Saturday, September 19th at the intersection of Fort and Griswold streets.
"Motor City Pride is an important way for Stellantis and the Jeep brand to celebrate our diverse and inclusive work culture and to show our commitment to our diverse customers and communities," said Jim Morrison, Vice President, Jeep Brand - North America. "Over its 80-year history, the Jeep brand has led the way in freedom and authenticity, and we are proud to lead this year's parade with a specially wrapped Jeep Wrangler 4xe to show our continued longstanding support for Motor City Pride and the LGBTQ community."
Compared to other rainbow-colored cars we've seen from other manufactured cars celebrating pride like Bentley's custom Continental GT and the striking BMW 8 Series, Jeep's pride livery is subtle, but it conveys the right message.
Rainbow-colored accents adorn the grille inserts and hood. The rest of the body is wrapped in colored "messages of hope, acceptance and encouragement" written by Stellantis employees and Jeep's social media followers. Joining the parade will also be a second Jeep Wrangler 4xe as well as a Gladiator and a Grand Cherokee L with rainbow-colored grilles.
Since it went on sale, the Wrangler 4xe has been a huge hit, becoming the best-selling plug-in hybrid on the market. It's so popular that it's currently sold out for the 2021 model year. Powering the Wrangler 4xe is a 2.0-liter four-cylinder engine and two electric motors with a 400-volt battery pack producing a combined 375 horsepower and 470 lb-ft of torque. In EV mode, the Wrangler 4xe can tackle tough terrain with zero emissions for up to 21 miles.