Jeep Wrangler Just Got Way More Expensive

Pricing / Comments

But you can still find one for thousands below MSRP, if you know where to look.

In the middle of April, in the midst of numerous shelter-in-place orders across the US, Jeep introduced a rather aggressive offer on its rugged Wrangler and Gladiator model lines: Employee Pricing for qualified shoppers. That equated to 5% below dealer invoice, plus a $200 fee, slashing up to $5,000 or more off of the retail price.

But as of the first of the month, Jeep Wrangler shoppers might have a hard time getting anything like that off of the 2020 Jeep Wrangler, having canceled its Employee Pricing offer for that model line, according to CarsDirect. The 2020 Jeep Gladiator, meanwhile, does still qualify for Employee Pricing, meaning the more expensive Gladiator, paradoxically, might now cost shoppers less than the lower-MSRP Wrangler.

2018-2020 Jeep Wrangler Front View Driving Jeep
2018-2020 Jeep Wrangler Dashboard Jeep
2018-2020 Jeep Wrangler Steering Wheel Controls Jeep
2018-2020 Jeep Wrangler Central Console Jeep

Instead of Employee Pricing, Jeep is now offering a $1,500 rebate on the Wrangler, but only in two-door form, in its entry-level Sport trim. Even that discount is significantly less than the thousands in savings to be had with Employee Pricing, and it leaves out the more popular four-door Jeep Wrangler Unlimited.

If you're feeling bummed, worry not; in many cases, dealers themselves are still offering plenty of discounts on the 2020 Jeep Wrangler model line, in an attempt to move some inventory in the face of a nationwide sales slowdown. Just a quick search online turned up a range of models priced at $3,000 to $7,000 below MSRP.

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2018-2020 Jeep Wrangler Front Angle View Jeep
2018-2020 Jeep Wrangler Front Angle View Jeep
2018-2020 Jeep Wrangler Open Top Jeep

Despite its rather niche target audience, the Jeep Wrangler is a fast-selling model for FCA's hot Jeep brand, selling more than 240,000 units in the US in 2018 - the first full year of availability. The Jeep Gladiator, however, has so far proven a much tougher sell. The midsize truck segment was a relatively small one in the US even before the Gladiator's arrival, and the Jeep-branded pickup, which launched in the first half of 2019, is lagging well behind the likes of the Ford Ranger and Chevrolet Colorado.

2018-2020 Jeep Wrangler Unlimited Front View Jeep
2018-2020 Jeep Wrangler Unlimited Side View Driving Jeep
Jeep
Jeep
Source Credits: CarsDirect

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