We love the idea and so will FCA's accountants.
Jeep has finally stopped sleeping on the pickup-loving public. Maybe it's the high profit margins that trucks have to offer or maybe it's the nostalgia behind some of the brand's early trucks, but either way we're happy about the result. However, if Jeep CEO Mike Manley's recent interview with Detroit News is indicative of anything, then the Jeep Wrangler-based pickup may have a wider impact than adding a bed to the body-on-frame American offroader.
It might spawn a smaller Dodge Ram pickup truck that would compete with the Chevy Colorado. While no such truck has been confirmed, Manley said he thinks it has potential due to a spike in midsize truck sales. This comes after head of Jeep design told Outside that the details for the new Wrangler pickup were hiding in plain site. By this he might be talking about the Jeep Crew Chief Concept shown off at the Easter Jeep Safari. The Jeep Comanche concept shown at the Safari invokes images of what a small Jeep pickup platform could look like, and we wouldn't put it past FCA to pull a Lincoln move and surprise the world with more than one pickup whenever the Wrangler truck debuts.