Jeep recently introduced model updates for the 2023 Wrangler, Wrangler Unlimited, and Wrangler 4xe. The changes are unspectacular, but Jeep continues to outsell its main rival, so why change a successful recipe?

Changes applicable to all models include Wrangler decals featuring an American flag on each front fender and updated exterior colors. Snazzberry has been dropped from the color palette and replaced with Earl. The all-new Reign (purple) will be available for a limited time. Earl adds $395 to the price, while Reign costs $100 more.

The Rubicon model gets a new standard 17-inch alloy design, with two new 17-inch options.

The Wrangler and Gladiator can also be equipped with the Freedom Package for a limited time. Jeep's Freedom Package is a tribute to America's military, featuring military-themed exterior and interior design cues. These include an Oscar Mike badge on the rear tailgate, LED headlamps and fog lamps, body-color fender flares, winch-capable steel front bumper, steel rock rails, black wheels and accents, and partial leather seats with black accent stitching. Active and recently retired service members also qualify for $500 military bonus cash.

The Freedom Package is only available on the Sport S trim and adds $3,295 to the price. With the package included, you're looking at $37,185 for the two-door and $41,155 for the four-door unlimited.

The Jeep 4xe boasts the same updates as the rest of the Wrangler range but is only available in upmarket trim levels like Sahara, Rubicon, and High Altitude.

The powertrain is carried over and consists of a 2.0-liter turbocharged four-cylinder and two electric motors driven by a 400-volt battery pack. The net result is 375 horsepower and 470 lb-ft of torque, and EPA-estimated fuel consumption of 49 MPGe. As a plug-in hybrid, it also comes with 21 miles of electric range.

The 4xe is currently the best-selling PHEV in America, and it will be interesting to see how long this trend continues.