Jeeps Are The Only American Cars Japan Actually Likes

Sales

And the sales numbers prove this.

If you’ve ever been to Japan, then you’re familiar with the lack of American cars there. This is no coincidence. The fact of the matter is that Japanese car buyers don’t like American cars. They don’t see them as quality. One brand, however, is the exception: Jeep. Automotive News took a closer look at the numbers and discovered that Jeeps are really the only American brand that sells decently in Japan. Decently, but not great. For example, only 6,344 Jeeps have been sold through August of this year.

The second-best American brand, Chevrolet, sold a mere 373 cars in that same period. Ferrari sold even more cars in Japan than Chevrolet. Heck, Lamborghini outsold Cadillac and after a really bad sales year, Ford quit Japan entirely after 2016. But Japanese Jeep sales numbers are actually improving. In just the first three months of 2017, Jeep sales increased by 6.9 percent, making it the seventh best-selling brand in Japan. And that’s an excellent position to be in considering the Japanese car market is notoriously difficult, mainly because of those high standards for engineering and overall quality. Jeep’s success in Japan also hasn’t gone unnoticed by potential buyers, such as China’s Great Wall.

You Might Also Like
The Lexus RC F Is A Used Bargain With A Throaty V8
The Lexus RC F Is A Used Bargain With A Throaty V8
Outstanding Sports Cars Nobody Wants To Buy
Outstanding Sports Cars Nobody Wants To Buy

Last summer, rumors emerged about FCA selling the Jeep brand, or forming a partnership of some sort. The ability to sell non-Japanese or European cars in Japan is highly desirable, and Jeep has momentum on its side. The upcoming redesigned 2018 Wrangler is expected to sell extremely well in Japan, which also happens to be the world’s fourth-largest Wrangler market. And yes, FCA does cater cars specifically to Japanese buyers by converting all of its models to right-hand drive, converting drivetrains to meet Japan’s fuel economy standards, folding side mirrors for narrow parking lots, and even installing Japanese navigation systems.

By investing in things Japanese buyers want and doing so with quality earns respect and, therefore, sales. Jeep will also be rebuilding or refreshing more than 50 Japanese showrooms by the end of next year, yet another sign of its commitment to the land of the rising sun.

The World's Weirdest Wheel Designs

Sometimes the most basic customization tool goes drastically wrong...

Jaguar XE 300 Sport And XE SV Project 8 Create Modern Art

Two vastly different sports sedans that share a common thread.

LEAKED: Ford Mustang Shelby GT500 Revealed At Private Event

This is the first pic we have seen of the supercharged range-topper

All-New Revolutionary Mazda3 Teased Ahead Of LA Reveal

Along with its game-changing sparkless ignition engine.

WatchThe Extraordinary Nissan GT-R50 Being Built By Hand

It’s all about bending sheet metal the old-fashioned way.

Here's How Aerodynamics Make The Lamborghini Aventador SVJ So Much Faster

Take a behind the scenes look at this amazing system.

Fake Lamborghini Murcielago SV Reverse-Engineered By Iran

The Chinese couldn’t have done it better.

Hennessey Trackhawk Is World's Quickest SUV

That's what a thousand horsepower will do for ya.

5 Things You Need To Know About The 2019 BMW X5

After driving the car for the first time, here are our key takeaways.

What's Hot

Related Cars

Starting MSRP
$30,695
Starting MSRP
$26,995
Starting MSRP
$30,495

Related Reviews

2017 Jeep Grand Cherokee Summit Review: Showing Italy How America Does SUVs
Test Drive
24
2017 Jeep Grand Cherokee Summit Review: Showing Italy How America Does SUVs
2018 Jeep Wrangler Review
Model Overview
0
2018 Jeep Wrangler Review
2018 Jeep Wrangler Unlimited Review
Model Overview
0
2018 Jeep Wrangler Unlimited Review
2018 Jeep Grand Cherokee Trackhawk Test Drive Review: It's Fast, Crazy Fast
Test Drive
18
2018 Jeep Grand Cherokee Trackhawk Test Drive Review: It's Fast, Crazy Fast
2019 Jeep Wrangler Test Drive Review: Indiana Jones Joins Smartphone Era
Test Drive
7
2019 Jeep Wrangler Test Drive Review: Indiana Jones Joins Smartphone Era