Giving the people something the Ford Bronco can't.
Whatever your thoughts on the Jeep Wrangler High Altitude - Jeep's attempt to make a more posh, luxurious 4x4 for customers who maybe aren't all about the whole "off-roading" thing - the model was a hit. It was such a hit, in fact, that Jeep is officially bringing it back for the 2021 model year, according to Mopar Insiders.
The Wrangler High Altitude essentially borrows a play from Land Rover's playbook, eschewing rugged off-road toughness for quilted Nappa leather and big, glossy wheels, giving traditional luxury buyers with an affinity for the Wrangler's image a reason to buy.
For 2021, the familiar 2.0L turbo four-cylinder engine will be standard, with FCA's trusty 3.6L Pentastar and 3.0L EcoDiesel V6 available as extra-cost options. It will come with a brand new exterior color option called Snazzberry - basically a rich burgundy color that we saw on the Jeep Gladiator High Altitude - which will join Black, Bright White, Granite Crystal, and Billet Silver to complete the palette.
Just as before, the 2021 Jeep Wrangler High Altitude will ride on 20-inch Gloss Black aluminum wheels, and every example will feature an LED Lighting Package, body-color exterior bits like the hardtop, fender flares, bumpers, and door handles, and standard side steps.
Inside, the 2021 Jeep Wrangler will ship with the same black color scheme, although Steel Grey will be an option with late availability. Regardless of selection, customers will get Nappa leather seating with quilting and Caramel stitching, along with blind-spot monitoring, Rear ParkSense, and an 8.4-inch infotainment touchscreen with upgraded audio.
The idea of buying a Jeep Wrangler with little intention of taking it off the pavement isn't strictly intuitive, but Land Rover has proven that it can work. Plus, it gives the Wrangler one thing that it seems the new Ford Bronco won't have - at least initially: a model that puts a premium on comfort over enthusiast appeal.